JOURNAL — Design

So excited to have our shop featured today on Instagram’s new @shop account they just launched this past weekend! Thanks to Instagram for the feature, so honored for my business to be part of it!!

We are predominately a product based business, so a rebrand also means to new branding and packaging for everything. New logo, website branding, business cards, product tags, thank you cards, packaging/shipping materials, etc. There’s still more I am working on but I’m trying to do it in phases as needed so I don’t get too overwhelmed. I’ve very happy with how things have turned out so far and thought I’d take you through some of the new packaging elements. Product packaging examples + ideas for small business: Logo/Branding: I had to redesign the logo and branding for my jewelry cards and...

I’m now happy to announce the official business name change and reveal the logo for my personal brand from Rare Bird Designs to Pauline Stanley Studio! To be honest, it’s hard to part with a brand name that you’ve used for the last 8 years, but the more I started the transition to working under my personal brand name, the more right it felt. I'm changing to a personal brand name for these reasons: I hope to work more freely on what inspires me and worry less about having to be “on brand”. I am interested in working on more art licensing, service...

  Plants are all the rage right now and they’ve always had a special place in the work I do. I’ve made various jewelry, art and home decor pieces revolving around these natural elements I love. Our Nature Inspired Product Designs All products found at Pauline Stanley Studio At the beginning of the year, when I was feeling really inspired to make new work, I put together a little series of some of some favorite plants. I ran into a bit of a creative slump at the tail of this winter, so I’m hoping to get a few more varieties down...

I wanted to share a little glimpse into the design process for some my products. I ran across this old moon mobile product idea that has yet to come to life. All our our designs start as hand drawn or digitally drawn sketches done by me before they come to life. I absolutely love the initial design process, where you can dream up anything. I love creating mockups and working out the details. It is a really exciting part of the process. In this case, this would eventually be all brass metal mobile. It’s based off of our monstera leaf...