JOURNAL — Business

We are predominately a product based business, so a rebrand also means to new branding and packaging for everything. New logo, website branding, business cards, product tags, thank you cards, packaging/shipping materials, etc. There’s still more I am working on but I’m trying to do it in phases as needed so I don’t get too overwhelmed. I’ve very happy with how things have turned out so far and thought I’d take you through some of the new packaging elements. Product packaging examples + ideas for small business: Logo/Branding: I had to redesign the logo and branding for my jewelry cards and...

I’m now happy to announce the official business name change and reveal the logo for my personal brand from Rare Bird Designs to Pauline Stanley Studio! To be honest, it’s hard to part with a brand name that you’ve used for the last 8 years, but the more I started the transition to working under my personal brand name, the more right it felt. I'm changing to a personal brand name for these reasons: I hope to work more freely on what inspires me and worry less about having to be “on brand”. I am interested in working on more art licensing, service...

I’m happy to announce a little change to my business/career today. Today I changed the name on my Instagram account from my business brand name to personal brand name. I also debuted my new personal art/design website as well. Why a personal brand is important for me Rare Bird Designs will continue to run as a it’s own business with it’s own website for now and I may create separate IG account for it in the future or I may just change the name down the road, but for now it makes most sense to keep it all under the umbrella of...