JOURNAL — Business

Big news! You can now find a collection of Pauline Stanley goods online with West Elm. Showing off some of my personal favorites here, you can see the whole collection available on their site! Thanks to West Elm for connecting with us, we are super excited to work with this company!

I did a little studio cleaning and refresh in my home art studio and over the weekend. Feeling good about the new energy working in it today. Thought I'd share a peek at the little nooks around my art studio / creative work space.

Yay! I published my first Skillshare class - Designing a Product Line: Transforming Your Design + Illustrations into Products. Follow this link to watch the full course: https://skl.sh/2Z0A0ax. If you aren’t already a Skillshare member, you can use this link to watch and get 2 months to try it out for free. Class Description: “Hi, I’m Pauline Stanley, I’m a designer/artist/illustrator and the designer behind my art brand, Pauline Stanley Studio. I’ve been designing and selling my art, jewelry, home goods and gift products for the past 8 years and I’m here to share all the product design, tips, tricks...

We are predominately a product based business, so a rebrand also means to new branding and packaging for everything. New logo, website branding, business cards, product tags, thank you cards, packaging/shipping materials, etc. There’s still more I am working on but I’m trying to do it in phases as needed so I don’t get too overwhelmed. I’ve very happy with how things have turned out so far and thought I’d take you through some of the new packaging elements. Product packaging examples + ideas for small business: Logo/Branding: I had to redesign the logo and branding for my jewelry cards and...

I’m now happy to announce the official business name change and reveal the logo for my personal brand from Rare Bird Designs to Pauline Stanley Studio! To be honest, it’s hard to part with a brand name that you’ve used for the last 8 years, but the more I started the transition to working under my personal brand name, the more right it felt. I'm changing to a personal brand name for these reasons: I hope to work more freely on what inspires me and worry less about having to be “on brand”. I am interested in working on more art licensing, service...